![]() ![]() Your on-line Lean Six Sigma Certification. However, when they tried to put it into practice for themselves, they either went on for too long (in some cases, the lift could have gone up and down a dozen times before they finished!) or they missed the point of highlighting a serious problem and demonstrating a solution with a real benefit or an intriguing notion. Oh, they got the idea OK, and they seemed to understand the principle. And something suddenly struck me… an awful lot of them just ‘didn’t get it’. I thought this was such a brilliant way of introducing yourself, I enthusiastically ‘spread the word' among my own business colleagues. The process of your networking elevator speech is in 4 stages:ġ) The Problem (that they may be able to identify with!). It was introduced by one of his co-presenters and the structure made it so easy for a beginner to use. I first came across this particular one at a Jay Abraham’s seminar in London in 1994. There are many ‘elevator speech’ structures and theories around. TrainingKeeper Software Networking Elevator Speech Structure Software includes multi-user support with reports, certs, and calendars. Keep, organize and plan all your employees' training and activities. ![]() Get people to ask for more information – rather than ‘switching off’. Use your writing skills to give yourself a powerful or intriguing introduction. The idea is very simple, but extremely effective. The intention is to get them to want to know more. The networking elevator speech is a process that follows a structure that tells your audience about a problem (pain) they can identify with and what you can do to help them. ![]() When someone asks, "What do you do?" we only have a short time to engage their interest sufficiently for them to want to know more. This is where having a powerful, succinct – perhaps even intriguing – networking elevator speech works magic for you. Imagine – what if you say something that makes them ask, “Really? Tell me more…” now you have a great chance to shine and maybe forge new, profitable business relationships. If so, then it may be an opportunity lost for you. Why Have a Networking Elevator Speech?Īre you memorable? When someone asks, “What do you / your company do?” is your answer instantly forgettable? Or do you find their eyes start to glaze over as they switch off because they think they’ve heard it all before. If your answer is boring or long-winded, he starts looking for a way to ‘escape’ from you. And that’s about the maximum amount of time you have to keep someone’s attention after they ask “What do you do?” (sometimes even less). The expression derives from the USA and is the 'speech' you would give about your business activity in the time it takes an 'elevator' to reach its destination, ie. ![]()
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